On May 24, 2011, the European Commission unveiled a new initiative to modernize intellectual property protection. Noting that “in the last few years, technological change and, in particular, the growing importance of online activities, have completely changed the world in which IPR operate,” the EC has announced a “comprehensive strategy to revamp the legal framework in which IPR operate.” In the announcement, Internal Market Commissioner Michael Barnier stressed the importance of IP for innovation, and the need to find the best balance between protecting IP owner and consumer interests.
The strategy will include proposals on patent harmonization and streamlined trademark registrations; analysis of the costs and benefits of a system of geographical indications for non-agricultural products; a proposal “to create a legal framework for the efficient multi-territorial collective management of copyright, in particular in the music sector;” a “legislative proposal that will enable the digitisation and online availability of so-called ‘orphan works’;” a proposed revision of the IP Enforcement Directive to “meet the specific challenges of the digital environment”; and a new customs regulation “to tackle the trade in small consignments of counterfeit goods sent by post as the overwhelming majority of these goods results from internet sales.”
EC Press Release: Commission sets out “blueprint” for Intellectual Property Rights to boost creativity and innovation
